Real Men Make the Call.

Manly men make decisions.  A real man seeks out the people and resources who can give him the information he needs to make an informed decision…and then he pulls the trigger.

He also takes full responsibility for his decisions…and either basks in the glory of a victory or learns from his mistakes.  Either way…he’s not afraid to make a move…because life’s to short to spend it regretting outcomes that might not happen.

What does this have to do with buying diamonds?

This has everything to do with buying diamonds.  You’ll hear me say it time and time again: “It’s not that hard.”  The diamond is not a BIG decision…it’s part of a bigger decision which is whether or not you want to spend the rest of your life with the person who holds your heart.  The diamond is an outward expression to the world…that YES…you are a one woman man…and you like it that way.

The decision on what to buy is ultimately yours.  The friends and family you bring along on your diamond buying tours can (and do…they definitely do) give you their input…but don’t for a minute think that their opinion as to what is “good” or what is “bad” is gospel.

The same goes for the sales people you deal with.  Unlike your personal posse’ (your friends and family)…professional sales people definitely know more than you do about diamonds and the wonderful world of engagement rings and proposals.  But our role is limited…because the best we can do is assess your situation as we talk with you…and then make recommendations…some more urgent than others.  We really can’t make you do anything…because it comes down to your willingness to exchange your hard-earned money for the diamonds we sell.

You’re in Charge, Dude.

The best advice I can give you is to find a place that speaks your language…and then plot with the salespeople to get a ring that says what’s in your heart but has trouble making it to your mouth.  (See my post titled Guns for Hire for more on this. The “ease factor” is directly related to your professional posse.  Find THEM…and let them stress over the small stuff.  It’s their job.)