Advice to Help You Man-Up at the Diamond Counter

5 Quick Points for Diamond Shoppers

These are a few things I know from growing up in the diamond business and spending time “behind the counter.”  If you take what I say on faith then this post will be extremely helpful.  If not…don’t worry…we’ll expand on these in future posts. FOR NOW… Point 1: Most men I talk to still think [...]

A Weapon at the Diamond Counter.

This is one of the best ideas I’ve heard in FOREVER.  A young man came into our store holding a couple of print outs and some pictures.  That’s not the great idea.  I see that all the time. What made this guy stand out was the fact that he was holding a picture of his [...]

If Diamonds were Female Fighters

LET ME BE FRANK. Stop buying diamonds based on  carat weight alone.  I know…you take all the 4 C’s into account when you are making your decision but all too often the process starts and ends with the size of the diamond.  But here’s the rub:  when you talk about the size of the diamond [...]

About Prices…

As far as I know this guy was not in the jewelry business.  I’m not related to him…never met him…don’t owe him any money and he has no compromising pictures of me from Vegas.  I mention this only because what I am about to post is the philosophy that underlies our pricing approach…even though I [...]

Real Men Make the Call.

Manly men make decisions.  A real man seeks out the people and resources who can give him the information he needs to make an informed decision…and then he pulls the trigger. He also takes full responsibility for his decisions…and either basks in the glory of a victory or learns from his mistakes.  Either way…he’s not [...]

Guns for Hire…

Listen, if you’re going to take the trouble to search the Internet to learn about diamonds…and then get in your car and drive from place to place to find the “best deal,” be sure to let the salespeople in those jewelry store’s know what you’re about.  They work for you…they’re your hired guns. Just say [...]