As far as I know this guy was not in the jewelry business.  I’m not related to him…never met him…don’t owe him any money and he has no compromising pictures of me from Vegas.  I mention this only because what I am about to post is the philosophy that underlies our pricing approach…even though I couldn’t say it near as well:

Prices

It is unwise to pay too much.  But it is worse to pay too little.

When you pay too much, you lose a little money; that is all.  When you pay too little, you sometimes lose everything, because the product you bought is incapable of doing what it was bought to do.

The common law of business prohibits paying a little and getting a lot.  It can’t be done.

If you deal with the lowest bidder, it is well to add something for the risk you run.  And if you do that, you would have enough to pay for something better.

There is hardly anything in this world that someone can’t make a little worse and sell a little cheaper~and people who consider price alone are this man’s lawful prey.

~John Ruskin 1819-1900

Consider price in your buying decision?  Of course.  Think you ever get “more for less”?  Not on your life.