Advice to Help You Man-Up at the Diamond Counter

If Diamonds were Female Fighters

LET ME BE FRANK.
Stop buying diamonds based on  carat weight alone.  I know…you take all the 4 C’s into account when you are making your decision but all too often the process starts and ends with the size of the diamond.  But here’s the rub:  when you talk about the size of the diamond more [...]

About Prices…

As far as I know this guy was not in the jewelry business.  I’m not related to him…never met him…don’t owe him any money and he has no compromising pictures of me from Vegas.  I mention this only because what I am about to post is the philosophy that underlies our pricing approach…even though I [...]

Unmanly, Unromantic and Completely Unnecessary

I sat down and had a few conversational beers with some regular guys to find out what men think about when they’re on the diamond/engagement ring hunt.  (See Can Men Be Jewelry Gurus?)  I have to be honest…I didn’t expect the conversation to focus on “salespeople” and “trust” as much as it did.  I thought [...]

Real Men Make the Call.

Manly men make decisions.  A real man seeks out the people and resources who can give him the information he needs to make an informed decision…and then he pulls the trigger.
He also takes full responsibility for his decisions…and either basks in the glory of a victory or learns from his mistakes.  Either way…he’s not afraid [...]