Advice to Help You Man-Up at the Diamond Counter

5 Quick Points for Diamond Shoppers

These are a few things I know from growing up in the diamond business and spending time “behind the counter.”  If you take what I say on faith then this post will be extremely helpful.  If not…don’t worry…we’ll expand on these in future posts. FOR NOW… Point 1: Most men I talk to still think [...]

What Women Won’t Tell You…but You Need to Know.

[A guest post from Gary Hill of Passion Fine Jewelry.] I have been in the jewelry business for the last 18 years and I have to admit, I never really got it until the other day. A couple in their 70’s-80’s who mentioned this year would be their 56th wedding anniversary came in for a [...]

A Weapon at the Diamond Counter.

This is one of the best ideas I’ve heard in FOREVER.  A young man came into our store holding a couple of print outs and some pictures.  That’s not the great idea.  I see that all the time. What made this guy stand out was the fact that he was holding a picture of his [...]

If Diamonds were Female Fighters

LET ME BE FRANK. Stop buying diamonds based on  carat weight alone.  I know…you take all the 4 C’s into account when you are making your decision but all too often the process starts and ends with the size of the diamond.  But here’s the rub:  when you talk about the size of the diamond [...]

100% Light Return???

In trying to have the last word on the importance of the Cut in defining a diamond’s appeal, many sellers promote magic numbers – like “100%” light return. Buyers beware! That notion is far too simplistic. I find that “light return” percentages are rather meaningless for many reasons. A mirror returns 100% of the light [...]

The 4C’s vs. A Great Steak

Diamond’s are an enigma to most guys. A great steak, on the other hand, speaks for itself. Grilling a great steak is not a slam-dunk by any means. The upfront prep work, the heat of the coals, the cut of meat, all must combine in a synergistic dance of harmony. (OK…maybe I’m giving this a little too much importance.  Then again, [...]

Those *@%$# 4C’s!

You’re a guy…which means you don’t know a lot about diamonds. In fact, you probably don’t really care that much about them. You know important stuff like the NCAA brackets, box scores, draft picks, and the rule your buddy has to abide by should his drive fall short of the ladies tee. Let’s face it, [...]

A Diamond=Game Over

Why do I even have to give her an engagement ring?

A Truck is a Truck

TIP: As beautiful as your new truck may be to you, it’s best not to discuss its importance when you are at the diamond counter. I wince every time a young man utters the most unabashed pledge of allegiance to his vehicle in front of his girlfriend. It’s a common expletive when he comes face-to-face [...]