Advice to Help You Man-Up at the Diamond Counter

About Prices…

As far as I know this guy was not in the jewelry business.  I’m not related to him…never met him…don’t owe him any money and he has no compromising pictures of me from Vegas.  I mention this only because what I am about to post is the philosophy that underlies our pricing approach…even though I [...]

Unmanly, Unromantic and Completely Unnecessary

I sat down and had a few conversational beers with some regular guys to find out what men think about when they’re on the diamond/engagement ring hunt.  (See Can Men Be Jewelry Gurus?)  I have to be honest…I didn’t expect the conversation to focus on “salespeople” and “trust” as much as it did.  I thought [...]

Can Men Be Jewelry Gurus?

Granted this was sponsored by an independent jeweler…but these guys still have some enlightening things to say.  Check out our 1st BLAG-Cast…

Real Men Make the Call.

Manly men make decisions.  A real man seeks out the people and resources who can give him the information he needs to make an informed decision…and then he pulls the trigger.
He also takes full responsibility for his decisions…and either basks in the glory of a victory or learns from his mistakes.  Either way…he’s not afraid [...]

Bigger Is NOT Always Better.

I thought I’d share a little bit from a Q&A email I took part in the other day.  This is THE biggest question guys have when it comes to buying a diamond for an engagement ring.  We were talking about a Hearts On Fire Diamond specifically…but it could apply to most premium cuts.  (Though I’m [...]

Guns for Hire…

Listen, if you’re going to take the trouble to search the Internet to learn about diamonds…and then get in your car and drive from place to place to find the “best deal,” be sure to let the salespeople in those jewelry store’s know what you’re about.  They work for you…they’re your hired guns.
Just say it…
When [...]

A Truck is a Truck

TIP: As beautiful as your new truck may be to you, it’s best not to discuss its importance when you are at the diamond counter.

I wince every time a young man utters the most unabashed pledge of allegiance to his vehicle in front of his girlfriend.
It’s a common expletive when he comes face-to-face with the [...]