The 4C's Episodes

In this episode, we delve into the last two of the Four C's of diamond quality, Clarity and Carat weight. While the 4C's may seem boring, they play a significant role in determining the price you'll pay for a diamond, …

Did you know when we're talking about the 'color grade' of a diamond, we're actually referring to the lack of color? Did you also know that the top grade a diamond can achieve is a 'D'? Did you further know …

In the last episode I discussed how “Cut is King” when it comes to diamonds, and how a better cut can make a diamond look brighter, bolder, bigger, and more beautiful. But what exactly are the visual properties that contribute …

The way diamonds come out of the ground, (or growing chambers in the case of lab grown diamonds) is far different than what we see in jewelry stores, engagement rings or other fine diamond jewelry. Before they're cut, natural diamonds …

You probably know a little about diamonds but in this episode I'll explain what "The Four C's" are, and why this scale exists. You might be surprised about what you should actually be looking for in your next diamond purchase. …