Turn “I Need to Think About It” Into “Yes.”

Give prospects something powerful to take home — and watch them come back ready to buy.

Real results in our store: 

49% conversion rate

$7,453 average sale

28.3 x ROI

The Inappropriate Guide to Buying an Engagement Ring isn’t a giveaway book.
It’s a structured follow-up tool.
Hand it to the right buyer, and they come back educated, confident, and ready.

Select the quantity that fits your store.

Most Popular

PRO PACK (25 Books)
$293.75

Ideal for consistent follow-up.

Includes:

  • 25 copies of The Inappropriate Guide to Buying an Engagement Ring

  • Insert page template (Word or PDF) — customizable with your logo + special offer

  • Quick-start usage guide (when to give it, what to say, how to follow up)

  • Clear plastic business card sleeves to attach inside each front cover

$11.75/book + shipping
Over 30% off retail

Flat-rate U.S. shipping
Outside the U.S.? Email me.

STARTER PACK (10 Books)
$127.50

Best for testing.

Includes:

  • 10 copies of The Inappropriate Guide to Buying an Engagement Ring

  • Insert page template (Word or PDF) — customizable with your logo + special offer

  • Quick-start usage guide (when to give it, what to say, how to follow up)

  • Clear plastic business card sleeves to attach inside each front cover

$12.75/book + shipping
25% off retail

Flat-rate U.S. shipping
Outside the U.S.? Email me.

POWER PACK (50 Books)
$537.50

Best value for high-traffic stores.

Includes:

  • 50 copies of The Inappropriate Guide to Buying an Engagement Ring

  • Insert page template (Word or PDF) — customizable with your logo + special offer

  • Quick-start usage guide (when to give it, what to say, how to follow up)

  • Clear plastic business card sleeves to attach inside each front cover

$10.75/book + shipping
Nearly 40% off retail-our best value

Flat-rate U.S. shipping
Outside the U.S.? Email me.

Industry Recognition

Featured in Southern Jewelry News
Guest on The Jewelry District Podcast
Profiled by InStore Magazine

What Jewelers Are Saying

“If you're in the jewelry industry and you want to sell someone who is looking to get engaged, you're going to want to give them Andy Koehn's exceptional guide to getting engaged.” —M. Schechter, United States

“Hitting about 80% return rate. 20% may or may not return. Or got struck by lightning.” — C. Retzlaff, Wisconsin

“I worked in the jewelry business for many years, and I wish I had, had this book to give to the hundreds of men who would come in with blank expressions as they embarked on buying an engagement ring. This book is funny, truthful and gives you the facts on what you need to know to make an educated purchase. Loved it!” —MVG, United States

About
the Author

Andy Koehn is a third-generation jeweler with over 30 years in the jewelry business. Educated at Marquette University and the Gemological Institute of America (GIA), he owns and operates Koehn & Koehn Jewelers, where this book was tested and refined in real-world sales conversations.