šŸš€ Finally... a "Think About It" Follow-Up That Actually Works

The Inappropriate Guide to Buying an Engagement Ring wasn’t written to be a sales tool.
I wrote it because people kept asking, "What would YOU do if you were buying a ring?"

Turns out, handing it to the right person at the right moment brings them back—ready, relaxed, and confident.

After testing this in my own store here's what happened: 

  • Conversion Rate: 47.1% of people came back and bought

  • Average Sale per Buyer: $6,391

  • ROI: 25,589%  (That percentage cracks me up.)

  • A return of $256 for every $1 spent (So far...)

I didn’t plan to offer this to other stores, but here we are.

If your store runs on relationships instead of pressure, this will feel right at home.

šŸ› ļø Choose Your Starter Pack

šŸ—¾ Option 1: Starter Pack Lite

For stores that want to try it before going all in.

Includes:

  • 10 copies of The Inappropriate Guide to Buying an Engagement Ring

  • Insert page template (PDF) — customizable with your logo + special offer

  • Quick-start usage guide (when to give it, what to say, how to follow up)

  • Clear plastic business card sleeves to attach inside each front cover

$12.75/book + shipping
(25% off retail)

[Order Starter Pack Lite]

šŸŸØ Option 2: Pro Pack

For stores ready to use this as part of their system.

Includes:

  • 25 copies of the book

  • Insert page template (PDF)

  • Usage scripting + sample follow-up message

  • Clear plastic business card sleeves for each copy

$11.75/book + shipping
(Over 30% off retail)

[Order Pro Pack]

Why It Works

  • Gives customers something to read after they leave

  • Keeps your store top of mind during the "thinking" phase

  • Makes your team look confident, helpful, and refreshingly honest

No store branding. No redirects. Just a smart way to stay in the conversation.

Ready to Get Started?

Pick your pack and place your order. I’ll send everything you need to get going.

Have questions? Email me directly at andy@koehnjewelry.com.