A diamond-buying guide for guys who'd rather be anywhere else but a jewelry store.
I spent three decades watching men walk into my jewelry store looking like they're facing a firing squad. Armed with printouts of diamond specs and enough anxiety to power Las Vegas for a week, they've forgotten why they started this journey in the first place.
In this blunt, irreverent insider's guide, I strip away the technical jargon and marketing myths to reveal:
Why finding your "guy on the inside" is the only real secret you need
The Four C's decoded - what actually matters and what's just industry noise
The truth about lab-grown diamonds (without the ethical guilt-tripping)
Why that "perfect moment" proposal is about to be derailed by shipping delays
How to spend money on a ring without feeling like you've been mugged